Marketing and Business Coach
A strategic marketing and business leader and design-led practitioner, Melissa is currently channeling her awesomeness through her own consultancy Marketing Good, where she helps New Zealand companies build NZ Inc. consciously and sustainably.
As well as her work with Tech Futures Lab (where she mentors candidates and leads sessions in ‘Finding your Why’, design-led innovation, insight and ideation, business and operating models, marketing, brand and communications), Melissa is a mentor and advisory board member for tech business incubator, The Icehouse.
Melissa’s experience canvasses an impressive range of companies and sectors, including Gillette, British Telecom, Prudential, ANZ, Westpac, The Warehouse, Air NZ, World Vision and EcoStore, where she transformed the brand from a fringe dweller into a massive, mainstream success story. Melissa’s spectacular work with EcoStore earned a whole wall of awards for marketing, brand design, media campaign performance and sustainability.