Food/Agri Tech and Sustainable Business

“When a customer is connected to where their food comes from you get higher quality products, more sustainable businesses and vibrant eco systems that produce far more than the sum of their parts.”


Melissa Baer is a writer, thought-leader, problem-solver and agile business mechanic with a particular interest in the way we grow, transport and sell our food. She is an expert in economics, policies and practices related to organic agriculture, primary industry supply chains, local food and sustainable business practice, distribution, customer acquisition and business-to-consumer marketing. 


Now based in Christchurch, Melissa grew up on a beef and small grains farm in Ontario Canada, which was certified organic in 1987. Under Melissa’s guidance, it became a market leader in the direct-to-consumer sales model and the heart of a thriving local food economy. She has served on boards for local food initiatives where she applies her knowledge of farm-level sustainability, business development, human health and technology. Melissa has particular expertise in the use of blockchain to support transparency in food supply chains.


Melissa is also Co-Leader of the South Island Chapter of the Canada New Zealand Business Council, which facilitates contact, communication, trade, technology transfer, services, and investment between Canada and New Zealand.


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Grafton, Auckland 1023

New Zealand


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