As businesses and organisations seek to define success in the digital economy, the demand is increasing for exceptional,
multi-talented Product Managers to be the key source of
growth and innovation.
What's in this report?
Product Managers will be in hot demand in the coming decade - in 2019 LinkedIn predicted Product Management would be one of the top 15 emerging roles globally.
One year and a global pandemic on, this hasn’t changed. Seamless user experience and digital interaction is top priority for nearly every business sector and this calls for people who know how to operate across traditional business silos to create innovative customer- led solutions.
In this report, we look at how all companies wanting to succeed in today’s marketplace must be customer-led and why product management is now touted as the engine room for innovation and growth in business.
We explain what T-shaped thinkers or ‘generalising specialists’ are and how the best product managers use their ability to go wide and deep across the business to get the best results.
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