Master's Industry Advisor

Helping Kiwi businesses go global is what gets Christelle up in the morning and she has twenty years’ experience in marketing, innovation and technology to back up her mission.


Currently, Christelle is Virtual Chief Marketing Officer for her newly launched business Proxi, which provides companies with a marketing platform to grow their business nationally and internationally, while helping them recruit their own marketing teams. She is also a member of the Executive Council of the Tech Marketers Group.


Before founding Proxi, Christelle was Head of Marketing at Movio, a company which supports film industry marketing campaigns through audience data analysis. Movio’s proprietary technology won the "Innovative Software Product" award New Zealand Hi-Tech Awards in 2016 and Christelle helped the company grow 500% over four years, securing 29% of the global market.


Christelle came to New Zealand in 2012, after working in marketing teams for global companies, including Mattel Interactive, French telecommunications company Orange, and Activision Blizzard (then known as Vivendi Universal Games) which is responsible for renowned kids’ brands such as Mattel’s Barbie and Nickelodeon’s Rugrats.


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Tech Futures Lab is an education facility of The Mind Lab, a NZQA registered Tertiary Education Organisation under the provisions of the Education Act 1989. Candidates who are studying on a programme delivered by Tech Futures Lab are enrolled with The Mind Lab.